KeyCluster — SEO Intelligence & Operations Platform
2023 - Present
Architecting and developing a comprehensive SEO operations platform integrating multiple data sources for advanced opportunity scoring.
Overview
KeyCluster is designed to move SEO teams away from massive, unmanageable spreadsheets. It consolidates data from Google Search Console, Google Analytics 4, Google Ads, and DataForSEO into a single source of truth.
Core Features & Architecture
Developing the platform required handling large volumes of time-series data and creating complex aggregations for scoring and clustering.
- Multi-source data normalization pipeline ensuring consistency across metrics.
- Proprietary scoring algorithm to identify high-potential keywords and pages.
- Interactive clustering interface for workflow management.
- Scalable backend architecture using Node.js and PostgreSQL.
Dashboard UI
The frontend emphasizes fast data visualization and actionable insights, designed for daily operational use by SEO professionals.
Impact
KeyCluster enables data-driven SEO decisions at scale, turning disparate data points into actionable task lists and tracking optimization outcomes over time.